We are STATE, and we've been helping financial brands turn complex products, services, and data into clear, engaging visual stories through design, animation, and motion systems.
Over the years, we've partnered with companies across the finance space, including Frost Bank, Gusto, Betterment, Earnin, Splash Financial, and Yahoo Finance, creating everything from brand campaigns and product launches to content ecosystems that help build trust, drive adoption, and simplify sophisticated offerings.
We'd love to connect and explore opportunities to support Alt League and JP Morgan's brand, product marketing, or content initiatives.
Celebrity talent, everyday Chrome. A mixed-media look at how these superstars use Google Chrome to move through their days and support the things they care about. Created with Google and Laundry Service.
Betterment, our favorite financial app, brought us an exciting challenge: a brand spot designed specifically for tax season. Our creative approach? A dynamic mixed-media piece that unfolds across two distinct worlds: Your Everyday Life and the Betterment Investment World.
Audible asked us to personify Kevin Hart’s Monsters for his new audiobook. We went all in to portray each of these monsters. But the biggest challenge was to keep our chuckles while shooting with Kevin.
Built around the next generation of athletes, the piece combines live action, energetic typography, and playbook-inspired graphics to capture the confidence and excitement of youth football. The visual language borrows from broadcasts, social content, and game-day culture.
Fast edits, bold type, and a healthy amount of confidence do most of the work. The kids handled the rest.
We smiled, waved and said hello to all the people involved on this project for the whole duration of the project. Frost inspired us since day one.
A look at how the future of air travel might take shape. Clouds, flight paths, graphic forms, and simple visual metaphors come together to explore sustainability, innovation, and the systems behind getting people from one place to another. Collage, clean typography, and an optimistic visual language help visualize Alaska Airlines' path toward net-zero carbon emissions by 2040, making a long-term ambition feel a little closer.
Hi. We’re STATE. And that’s Lil Dicky. Don’t ya wanna know what we did? “STATE, you a rapper?” Oh hell no. FXX got us illustratin’ like woah-woah.
Part mattress commercial, part mood piece. The campaign leans into comfort, flexibility, and the surprisingly personal process of finding the right feel. Bold typography, bright color, and playful live-action moments bring each mattress personality to life, keeping the tone light, expressive, and self-aware. The result makes shopping for a mattress feel less like comparing specifications and more like finding your match.