Hey Broadcast Friends!

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“If it doesn’t move humans it doesn’t matter. We design what makes them feel something.”

Marcel

Nickelodeon

We partnered with Nickelodeon to build a visual system for the Kids’ Choice Awards fun, fast, and built for live TV chaos.

Enter ✨The Toolkit✨ which delivered modular backgrounds, icons, text, and slime, ready to mix, match, and render in record time without losing creativity.

And we recently won a Gold Telly Award in Television: Motion Graphics & Design for this package. 

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“A full on toolkit for all the things.”

We did it!
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Paramount Killer Classics

A moody, high-contrast take on classic titles, leaning into suspense, drama, and a bit of fun with the genre. Sharp edits, bold type, and quick reveals build tension while keeping things playful.

Familiar content, just with a little more bite. The piece went on to make the cut at a few award shows, including the GEMA and ADC Awards.

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Disney+ Taylor Swift

For Taylor Swift’s new doc series, we partnered with our friends at Disney+ on a teaser that included a detail fans would recognize instantly. 

If you know, you know. And the Swifties? They know.

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“A micro-ident with macro Swiftie energy.”

Yahoo!

Fantasy sports aren't exactly known for their restraint, so neither is this piece. Oversized typography, halftones, 3D sports objects, and energetic transitions all compete for attention in the best possible way.

Built around the excitement of chasing points, climbing rankings, and talking a little trash along the way, the work borrows as much from sports broadcasts and gaming culture as it does from traditional advertising.

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Netflix

Every animation studio has its signature opening move. Some use hopping lamps. Others have castles. We got to help Netflix Animation Studios make something that was all their own. 

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“Elevating the global brand, but with a little animation spice.”

State

Dell

We shot in Brazil with live dancers and matched their choreography frame by frame to a CG laptop. The challenge wasn't just the technical sync, it was making something that could hold attention during an NBA playoff commercial break. It aired during the Finals to over 16 million viewers a night and it's still running.

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“Getting the timing right between a real person and a CG Laptop was harder than it sounds.”

André Holzmeister, ACD

Paramount+

From the grit of the UEFA Champions League, to the heart of Forrest Gump, diving into SpongeBob, passing through the confidence of Mean Girls, and echoing the legacy of The Godfather (yes, we left the cannoli) we pulled from the platform’s most iconic stories to show that mountains come in many forms. 

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“Yes, we have range.”

State
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Bloomberg + AT&T

For this episode, the focus shifts to the intersection of sports, connectivity, and fandom. A combination of design, animation, CG, live action, and stock footage, the piece uses stadium-inspired graphics, data moments, and social-first storytelling to help frame the conversation while keeping the spotlight on the people and ideas driving it. As the first installment in an ongoing branded content series we're producing for Bloomberg Circuit Breakers Season 3, it establishes a visual foundation designed to evolve across future episodes and topics.

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Contact

Alex Gorodetzki

Executive Producer

alexg@statedesign.tv

212-518-8691

Contact

Pablo Requejo

Account Executive

pablo@statedesign.tv

310-873-3626