Leo Burnett
“Thank you so much for inviting us! Tony the Tiger and Toucan Sam are such iconic characters, a dream for any studio to get the chance to animate. ”
STATE crewWe are STATE, a creative studio bringing ideas to life through design, animation, live action, and everything in between.
Over the years, we've partnered with agencies and brands across entertainment, tech, sports, finance, and consumer brands, jumping in wherever the idea needs us, from early concepting and visual development to production, toolkits, and larger campaign systems. Character animation has always been a big part of what we do, from developing original characters to bringing established and iconic ones to life.
We love finding the right way into an idea and building the team and approach around it, whether we're involved from the beginning or joining somewhere along the way. We pulled together some work we thought felt relevant. Hope it resonates!
The Mastery
Concepting, Design, Animation, Production, Mixed Media, Print, Key Art, UX/UI, CG, 3D, VFX, Live Action, Editorial, Experiential, Social Content, Digital Activations, OOH, Large Formats, Toolkits.
The Work
Sphere Cheetos
Our work lit up the biggest canvas on Earth, the Sphere in Las Vegas.
We trapped Chester Cheetos inside that massive dome, and he looked so freaking good that we couldn’t resist… we downed 10 bags of Cheetos before the project even wrapped.
“Chester Cheetos for the win.”
All of us @ State.
Project Backboard
We love the magic that happens when animation and live-action come together. It takes storytelling to a whole new level—full of energy, movement, and straight-up highlight-reel creativity.
And when sports enter the mix? That’s when we really start heating up. Think NBA Jam—raw streetball energy meets illustrated flair, unlocking moments that are straight-up boomshakalaka!
Nickelodeon Monster High
Oh, hold on to your glasses folks, because... we made some frame by frame 3D animation here. Frame by frame. In 3D. Oh boy! Hats off to our friends at Nickelodeon for letting us go wild.
Google Life Unfolds
We tried to fold every single object in this project with our pals at WTBR and Google to portray the brilliant mind of Nobuyuki Yamaga, a traditional Japanese origami artist. His unique approach to making beautiful origami while dealing with blindness is a real inspiration to all of us.
Patrick Mahomes
Panini America partnered with Patrick Mahomes to launch an exclusive line of autographed trading cards for the 2025 NFL season.
To help kick off the hype, they brought us to spotlight Mahomes and get some of Panini’s most iconic card designs to life with bold, animated flair.
When Mahomes signs, magic happens, and we ensured the keyframes did too.
“Collectible Cards, Mahomes, Mixed Media? Say no more.”
StateBetterment
“A slick 3D world makes the world a better world.”
Everyone.Natural Bliss
For Nestle's new launch, Natural Bliss, we built a series of flavor worlds that shift between grounded humor and surreal cloudscapes. Each 3D environment is crafted with tactile detail and a touch of the unexpected. All are part of a cohesive system that lives within a larger campaign.
Japan Airlines
We dreamed so high that we reached Japan's most beautiful places. We go where our dreams go, across the globe and back.
Netflix Animation
Every animation studio has its signature opening move. Some use hopping lamps. Others have castles.
We got to help Netflix Animation Studios make something that was all their own.
Afeela
To introduce Afeela, we built a bold cel-animated world designed to make the car look as smart as it actually is. By blending live-action footage with handcrafted animation, we created a series of spots that feel premium, functional, and confidently forward-looking.
Google Pixel 9
We busted out all our top-tier hand gestures (think: finger guns and dramatic pointing) for the Google Pixel 9 After Party. Oh, and yeah, we threw in a phone, that’s important. Big love to the creative geniuses at Ogilvy NY for making sure we didn’t just stop at jazz hands!
“Three Weeks? What?”
Every ProducerRiot - Masters Madrid
Four styles, four regions, four different artists—one vibe. This was a true Global collab with artists and talent around the globe that went far beyond just sharing files on Dropbox. We poured our hearts into this 360 campaign, collaborating with the talented team at Riot. When we say 360, we mean it. Everything from the Hero spot, key art, visualizers, and full design package to the sign that indicates the restrooms, each aspect was designed to immerse you in the world of Valorant. (Big shout out to Google Translate!)
Unspeakable World
Our message to the world through Alan Watts' voice.
Contact
Alex Gorodetzki
Contact
Pablo Requejo
