Columbia Sportswear
“We had a blast presenting to y'all! Thank you so much for having us! :)”
STATE crewOur video intro that sets up the screening!
The Mastery
Concepting, Design, Animation, Production, Ideation, Copywriting, Mixed Media, Brand Identity, Print, Key Art, UX/UI, CG, 3D, VFX, Live Action, Editorial, Experiential, Social Content, Digital Activations, OOH, Large Formats, Toolkits.
The Work
Graphika Manila
We went bananas for this one! Bringing our love for cel animation, seamless transitions, and handcrafted effects to the forefront, we crafted a pure celebration of motion—bold, dynamic, and unapologetically fun. Inspired by all the colors that make Graphika the best conference in Asia, with a touch of whimsy from pigs, owls, astronauts, beetles, and bunnies, this one moves!
“Bad Dreams turn into something fun! Also, we hung out with Murakami!”
Dell
A polished mix of live action and motion built around the feel of the XPS line. Clean compositions, subtle transitions, and graphic overlays keep the focus on performance while giving the piece a more expressive edge.
The work also extends to social and toolkit assets, keeping the campaign consistent across formats. Aired during the NBA Playoffs, which means our transitions are technically getting more screen time than some benches.
FX Dave
Hi. We’re STATE. And that’s Lil Dicky. Don’t ya wanna know what we did? “STATE, you a rapper?” Oh hell no. FXX got us illustratin’ like woah-woah.
Season One and Three
Apple
For our friends at Apple, we crafted 30 heart-shaped idents to build a modular animation library. The result? A toolkit of weekly spots for the Games section of the App Store—each one fresh, fun, and ready to play.
“One Heart = 30 Animations Toolkit”
Yay!Beats
Whether it's unpacking the engineering behind a new product or capturing the energy of an athlete putting it to work, our role has been to tell product stories from different angles. Some lean into performance, others into craftsmanship, but they all keep the product at the center.
Crafting top-notch headphones? Yeah, it's basically rocket science - if rockets were supposed to have sick bass drops instead of, you know, going to space. From aerospace to musical cosmos, we shared Christy’s journey of how Beats’ Solo Pro headphones were created.
We don’t really get all the physics mumbo-jumbo, but hey, we’ve got you on sleek design.
Those Powerbeats headphones? Approved by King James himself. So feel free to sport them while you exercise. Did you know that animating people working out burns a lot of calories? It’s science. Don’t look it up.
Sphere - Cheetos
Our work lit up the biggest canvas on Earth, the Sphere in Las Vegas.
We trapped Chester Cheetos inside that massive dome, and he looked so freaking good that we couldn’t resist… we downed 10 bags of Cheetos before the project even wrapped.
“Chester Cheetos for the win.”
All of us @ State.FX Cake
Our calorie intake went to the roof while making gigantic environments made of Donuts, Cupcakes, and Lollipops. On top of that, we added some people, mini trucks, and Sasquatch to the mix. But, ultimately, we are still processing how these in-show idents and bumpers for FX’s show Cake came to life. We don’t know what happened, but it looks delicious.
Google - Life Unfolds
We tried to fold every single object in this project with our pals at WTBR and Google to portray the brilliant mind of Nobuyuki Yamaga, a traditional Japanese origami artist. His unique approach to making beautiful origami while dealing with blindness is a real inspiration to all of us.
Earnin
For EarnIn's credit card launch, we produced the live-action shoot and developed a motion system that could support product films, graphic moments, and brand storytelling. Typography, numbers, and motion become the core building blocks, giving the work a rhythm that feels analytical without losing its human side.
The same visual language carries across live action, product storytelling, and graphic assets, keeping the campaign consistent while allowing each piece to have its own role.
Japan Airlines
We dreamed so high that we reached Japan's most beautiful places. We go where our dreams go, across the globe and back.
Google Pixel 9
We busted out all our top-tier hand gestures (think: finger guns and dramatic pointing) for the Google Pixel 9 After Party. Oh, and yeah, we threw in a phone—because apparently, that’s important. Big love to the creative geniuses at Ogilvy NY for making sure we didn’t just stop at jazz hands!
“Three Weeks? What?”
Every ProducerBloomberg + AT&T
Created for Bloomberg Circuit Breakers, Bloomberg's branded content series, the work brings together editorial storytelling, motion design, CG, live action, and stock footage into a cohesive viewing experience.
This episode explores how technology is reshaping sports from the ground up, following the connections between manufacturing, supply chains, data, and the game itself. Editorial graphics, product visualization, and broadcast-inspired design help connect ideas across the story while keeping the focus on the people driving innovation.
As the second installment in the ongoing branded content series we're producing for Bloomberg Circuit Breakers Season 3, it builds on the visual language established in Episode 1 while expanding it to support a new story.
Betterment Rain or Shine
“Rain and Shine” is our kooky little experiment in rolling out runway-ready characters, scenarios so squeaky clean they need rubber gloves, and saving more than a squirrel with a nut obsession. Cheers, Betterment!
Project Backboard
We love the magic that happens when animation and live-action come together. It takes storytelling to a whole new level—full of energy, movement, and straight-up highlight-reel creativity.
And when sports enter the mix? That’s when we really start heating up. Think NBA Jam—raw streetball energy meets illustrated flair, unlocking moments that are straight-up boomshakalaka!
ESPN Sport ID's
What do you do when you’re given carte-blanche to do whatever the hell you want? We took the money and ran. Specifically to some seedy back-alleys in Bangkok. Such fun times…Oh wait–I mean, no that’s not how it went down. We spent it making some cool-as-hell idents for our compadres at ESPN International. And then we all won a shiny Gold Award. True story.
The Cup of Bad Data
The experience transforms live World Cup statistics into customizable social content. Users can select a match, choose a stat, generate a visual treatment, and instantly create videos designed to spark conversation.
The project became a test bed for a different kind of content engine. One where live data, evolving stories, and audience participation all feed the same system.
Give it a try at: https://the-bad-data.com/
Contact
Alex Gorodetzki
Contact
Pablo Requejo
