Digitas
We are STATE, and we've been helping food and beverage brands tell product stories that people can almost taste. Through design, animation, live action, and motion systems, we create work that highlights ingredients, craftsmanship, and the moments that bring people to the table.
We've partnered with brands including Nestlé, Sonic, Pepsico and others to create launch campaigns, broadcast spots, and scalable creative systems that extend across advertising, social, retail, and digital experiences.
We'd love to connect and explore opportunities to support Digitas across product marketing, brand storytelling, and future campaign initiatives.
The Mastery
Concepting, Design, Animation, Production, Ideation, Copywriting, Mixed Media, Brand Identity, Print, Key Art, UX/UI, CG, 3D, VFX, Live Action, Editorial, Experiential, Social Content, Digital Activations, OOH, Large Formats, Toolkits.
The Work
Sphere | Cheetos
Our work lit up the biggest canvas on Earth, the Sphere in Las Vegas.
We trapped Chester Cheetos inside that massive dome, and he looked so freaking good that we couldn’t resist… we downed 10 bags of Cheetos before the project even wrapped.
“Chester Cheetos for the win.”
All of us @ State.Nestlé | Natural Bliss
A fully built universe designed to feel unexplainably blissful. ☁️
For Nestlé's Natural Bliss, State developed a campaign that moves between grounded, awkward humor and surreal, dreamlike flavor worlds. Across four TV spots and ten social films, the work blends live action with immersive cloudscapes filled with visual taste cues.
FX | Dave
We were bursting at the seams to get back into some Dave graphics. All those hours spent staring at those inflatable flailing arms guys finally paid off.
Apple
For our friends at Apple, we crafted 30 heart-shaped idents to build a modular animation library. The result? A toolkit of weekly spots for the Games section of the App Store—each one fresh, fun, and ready to play.
“One Heart = 30 Animations Toolkit”
Yay!Nike | The Art of Growth
FX | Cake
Our calorie intake went to the roof while making gigantic environments made of Donuts, Cupcakes, and Lollipops. On top of that, we added some people, mini trucks, and Sasquatch to the mix. But, ultimately, we are still processing how these in-show idents and bumpers for FX’s show Cake came to life. We don’t know what happened, but it looks delicious.
Sonic
Google | Pixel 9
We busted out all our top-tier hand gestures (think: finger guns and dramatic pointing) for the Google Pixel 9 After Party. Oh, and yeah, we threw in a phone—because apparently, that’s important. Big love to the creative geniuses at Ogilvy NY for making sure we didn’t just stop at jazz hands!
“Three Weeks? What?”
Every ProducerGoogle | Life Unfolds
We tried to fold every single object in this project with our pals at WTBR and Google to portray the brilliant mind of Nobuyuki Yamaga, a traditional Japanese origami artist. His unique approach to making beautiful origami while dealing with blindness is a real inspiration to all of us.
Under Armour | Navy Jersey
Celebrating 250 years of the U.S. Navy, Under Armour created the jersey, and we crafted the graphics to reflect tradition, strength, and service by bringing elements of its legacy into motion.
Sphere | Jet-Puffed
Jet-Puffed, Sphere, and an audience that understood the assignment.
We handled the s'more-tacular melting of Puff Pal on Sphere. Then Kraft invited the internet to roast, react, and comment.
The result became one of Jet Puffed's most-watched reels, topping 4 million views.
Contact
Alex Gorodetzki
Contact
Pablo Requejo
