Nike

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“We had a blast presenting to y'all! Thank you so much for having us! :)”

STATE crew

Our video intro that sets up the screening! 

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The Mastery

Concepting, Design, Animation, Production, Ideation, Copywriting, Mixed Media, Brand Identity, Print, Key Art, UX/UI, CG, 3D, VFX, Live Action, Editorial, Experiential, Social Content, Digital Activations, OOH, Large Formats, Toolkits.

The Work

Nike spec

Seven years later, this one finally gets to leave the hard drive. The concept explored a customizable motion system for football content, designed to generate fast, shareable outputs across players, matches, and social moments without having to start from scratch each time.

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Dell

A polished mix of live action and motion built around the feel of the XPS line. Clean compositions, subtle transitions, and graphic overlays keep the focus on performance while giving the piece a more expressive edge.

The work also extends to social and toolkit assets, keeping the campaign consistent across formats. Aired during the NBA Playoffs, which means our transitions are technically getting more screen time than some benches.

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Sphere - Cheetos

Our work lit up the biggest canvas on Earth, the Sphere in Las Vegas.

We trapped Chester Cheetos inside that massive dome, and he looked so freaking good that we couldn’t resist… we downed 10 bags of Cheetos before the project even wrapped.

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“Chester Cheetos for the win.”

All of us @ State.
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Graphika Manila

We went bananas for this one! Bringing our love for cel animation, seamless transitions, and handcrafted effects to the forefront, we crafted a pure celebration of motion—bold, dynamic, and unapologetically fun. Inspired by all the colors that make Graphika the best conference in Asia, with a touch of whimsy from pigs, owls, astronauts, beetles, and bunnies, this one moves!

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“Bad Dreams turn into something fun! Also, we hung out with Murakami!”

Nickelodeon KCA

We partnered with Nickelodeon to build a visual system for the Kids’ Choice Awards fun, fast, and built for live TV chaos.

"The Toolkit" delivered modular backgrounds, icons, text, and slime, ready to mix, match, and render in record time without losing creativity.

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“A full on toolkit for all the things.”

We did it!
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Google Pixel 9

We busted out all our top-tier hand gestures (think: finger guns and dramatic pointing) for the Google Pixel 9 After Party. Oh, and yeah, we threw in a phone—because apparently, that’s important. Big love to the creative geniuses at Ogilvy NY for making sure we didn’t just stop at jazz hands!

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“Three Weeks? What?”

Every Producer

Apple

For our friends at Apple, we crafted 30 heart-shaped idents to build a modular animation library. The result? A toolkit of weekly spots for the Games section of the App Store—each one fresh, fun, and ready to play.

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“One Heart = 30 Animations Toolkit”

Yay!
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Beats

Whether it's unpacking the engineering behind a new product or capturing the energy of an athlete putting it to work, our role has been to tell product stories from different angles. Some lean into performance, others into craftsmanship, but they all keep the product at the center.

Crafting top-notch headphones? Yeah, it's basically rocket science - if rockets were supposed to have sick bass drops instead of, you know, going to space. From aerospace to musical cosmos, we shared Christy’s journey of how Beats’ Solo Pro headphones were created.

We don’t really get all the physics mumbo-jumbo, but hey, we’ve got you on sleek design. 

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Those Powerbeats headphones? Approved by King James himself. So feel free to sport them while you exercise. Did you know that animating people working out burns a lot of calories? It’s science. Don’t look it up. 

Riot Masters Madrid

Four styles, four regions, four different artists—one vibe. This was a true Global collab with artists and talent around the globe that went far beyond just sharing files on Dropbox. We poured our hearts into this 360 campaign, collaborating with the talented team at Riot. When we say 360, we mean it. Everything from the Hero spot, key art, visualizers, and full design package to the sign that indicates the restrooms, each aspect was designed to immerse you in the world of Valorant. (Big shout out to Google Translate!)

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Project Backboard

We love the magic that happens when animation and live-action come together. It takes storytelling to a whole new level—full of energy, movement, and straight-up highlight-reel creativity.

And when sports enter the mix? That’s when we really start heating up. Think NBA Jam—raw streetball energy meets illustrated flair, unlocking moments that are straight-up boomshakalaka! 

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Liverpool FC

We figured if we can’t play soccer on the clock, we might as well animate it! Combining capes and corner kicks, we turned Liverpool’s soccer legends into bona fide superheroes for an NFT digital collectible series in collaboration with Sotheby's.

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Earnin

For EarnIn's credit card launch, we produced the live-action shoot and developed a motion system that could support product films, graphic moments, and brand storytelling. Typography, numbers, and motion become the core building blocks, giving the work a rhythm that feels analytical without losing its human side.

The same visual language carries across live action, product storytelling, and graphic assets, keeping the campaign consistent while allowing each piece to have its own role.

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The Cup of Bad Data

The experience transforms live World Cup statistics into customizable social content. Users can select a match, choose a stat, generate a visual treatment, and instantly create videos designed to spark conversation.

The project became a test bed for a different kind of content engine. One where live data, evolving stories, and audience participation all feed the same system.

Give it a try at: https://the-bad-data.com/

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Contact

Alex Gorodetzki

Executive Producer

alexg@statedesign.tv

212-518-8691

Contact

Pablo Requejo

Account Executive

pablo@statedesign.tv

310-873-3626