Hey Peter!

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“Finance should feel effortless. We design the experiences that make fintech feel human.”

Marcel

Gusto

Not a one-and-done kinda project. With Gusto, we’ve built a modular motion ecosystem: different stories, same world. A brand voice that’s fresh, expressive, and unmistakably Gusto.

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“Working on multiple projects together creates more trust in the collaboration, making the decision-making even faster.”

Javier Vivas, Producer @ State
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Betterment

Betterment, our favorite financial app, brought us an exciting challenge: a brand spot designed specifically for tax season. Our creative approach? A dynamic mixed-media piece that unfolds across two distinct worlds: Your Everyday Life and the Betterment Investment World.

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Earnin

For Earnin’s credit card launch, we built a visual system that made finance feel modern.

This campaign treated design like data, using numbers and type to tell a story about value, confidence, and access. It’s a design system that feels analytical yet personal.

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Yahoo!

Created for Yahoo Finance Invest, the work supports a stage filled with some of the biggest names in business, finance, and technology. Motion, typography, and editorial graphics help organize a fast-moving program of interviews, panels, and market conversations, creating a cohesive experience across screens and stages. Part broadcast package, part event identity, built to support the conversation, not steal the microphone.

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Splash Financial

A series focused on turning complex financial products into straightforward stories. Illustration and motion help break down topics like student loans and refinancing into simple, approachable moments without losing the substance behind them. The tone stays optimistic and practical, using everyday scenarios and clear visual metaphors to keep the information moving.

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Superhuman AI

This spot for Superhuman + Grammarly moves like someone who’s already cleared their inbox—fast, intentional, no wasted motion. With AI handling the noise, we let motion do the talking: tight edits, bold type, and UI moments that move at inbox-zero speed.

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Robinhood

For Robinhood, the work focuses on quick, clear communication across social and product-driven formats. Each piece is designed to be easy to follow at speed, balancing information with a sense of momentum.

Illustration plays a key role in the art direction, helping simplify concepts and give the system a distinct visual tone. Motion and layout guide attention, keeping things intuitive without slowing the pace.

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Google Chrome

Celebrity talent, everyday Chrome. A mixed-media look at how these superstars use Google Chrome to move through their days and support the things they care about. Created with Google and Laundry Service.

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“Feeling validated about the amount of tabs we have open.”

State

Guideline

Built around Guideline’s mission of helping small businesses offer retirement benefits, the work uses coins, forms, and architectural structures to visualize growth over time. Motion, accumulation, and modular construction become the core language, creating a system that can flex across products and touchpoints while staying unmistakably Guideline.

Slack

When Slack reached out to us, we shared overenthusiastic emojis and our best GIFs...in Slack. So we made Slack with Slack on Slack.

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“A project for Slack, about Slack, done with Slack.”

Alex G, EP.

Netflix

Every animation studio has its signature opening move. Some use hopping lamps. Others have castles. We got to help Netflix Animation Studios make something that was all their own. 

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“Elevating the global brand, but with a little animation spice. ”

State

Contact

Alex Gorodetzki

Executive Producer

alexg@statedesign.tv

212-518-8691

Contact

Pablo Requejo

Account Executive

pablo@statedesign.tv

310-873-3626