Hi, Rave Team!
We are STATE, and we've been helping fintech and financial brands turn complex products, services, and data into clear, engaging visual stories through design, animation, and motion systems.
Over the years, we've partnered with companies across the finance space, including Gusto, Betterment, Earnin, Splash Financial, and Yahoo Finance, creating everything from brand campaigns and product launches to content ecosystems that help build trust, drive adoption, and simplify sophisticated offerings.
I'd love to connect and explore opportunities to support Rave and Morning Star's brand, product marketing, or content initiatives.
Betterment
Betterment, our favorite financial app, brought us an exciting challenge: a brand spot designed specifically for tax season. Our creative approach? A dynamic mixed-media piece that unfolds across two distinct worlds: Your Everyday Life and the Betterment Investment World.
Yahoo!
Created for Yahoo Finance Invest, the work supports a stage filled with some of the biggest names in business, finance, and technology. Motion, typography, and editorial graphics help organize a fast-moving program of interviews, panels, and market conversations, creating a cohesive experience across screens and stages. Part broadcast package, part event identity, built to support the conversation, not steal the microphone.
Google Chrome
Celebrity talent, everyday Chrome. A mixed-media look at how these superstars use Google Chrome to move through their days and support the things they care about. Created with Google and Laundry Service.
“Feeling validated about the amount of tabs we have open.”
StateGusto
Not a one-and-done kinda project. With Gusto, we’ve built a modular motion ecosystem: different stories, same world. A brand voice that’s fresh, expressive, and unmistakably Gusto.
“Working on multiple projects together creates more trust in the collaboration, making the decision-making even faster.”
Javier Vivas, Producer @ State
Netflix
Every animation studio has its signature opening move. Some use hopping lamps. Others have castles. We got to help Netflix Animation Studios make something that was all their own.
“Elevating the global brand, but with a little animation spice. ”
StateEarnin
For Earnin’s credit card launch, we built a visual system that made finance feel modern.
This campaign treated design like data, using numbers and type to tell a story about value, confidence, and access. It’s a design system that feels analytical yet personal.
Splash Financial
A series focused on turning complex financial products into straightforward stories. Illustration and motion help break down topics like student loans and refinancing into simple, approachable moments without losing the substance behind them. The tone stays optimistic and practical, using everyday scenarios and clear visual metaphors to keep the information moving.
Superhuman AI
This spot for Superhuman + Grammarly moves like someone who’s already cleared their inbox—fast, intentional, no wasted motion. With AI handling the noise, we let motion do the talking: tight edits, bold type, and UI moments that move at inbox-zero speed.
Guideline
Built around Guideline’s mission of helping small businesses offer retirement benefits, the work uses coins, forms, and architectural structures to visualize growth over time. Motion, accumulation, and modular construction become the core language, creating a system that can flex across products and touchpoints while staying unmistakably Guideline.
Slack
When Slack reached out to us, we shared overenthusiastic emojis and our best GIFs...in Slack. So we made Slack with Slack on Slack.
“A project for Slack, about Slack, done with Slack.”
Alex G, EP.Contact
Alex Gorodetzki
Contact
Pablo Requejo
