State updates:
August 2026 Edition
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“Good design has to move. Across formats, campaigns and worlds. That’s where we come in. ”
Your friends at StateNatural Bliss
A fully built universe designed to feel unexplainably blissful. ☁️
For Natural Bliss, State developed a campaign that moves between grounded, awkward humor and surreal, dreamlike flavor worlds. Across four TV spots and ten social films, the work blends live action with immersive cloudscapes filled with visual taste cues.
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“A full CG cow?”
Yup
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“Oh, we also made some strange magic....”
Earnin
As brands grow, consistency gets harder. Earnin needed a system for commercial campaigns that could scale without losing what made the brand recognizable.
We built a design system for a campaign that turned typography, motion, color, and pattern into a shared visual language.
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“The best design systems disappear. You stop noticing the rules and start noticing how effortlessly the brand moves.”
Contact
Alex Gorodetzki
Contact
Pablo Requejo
