**CLIENT**
“We had a blast presenting to y'all! Thank you so much for having us! :)”
STATE crewOur video intro that sets up the screening!
The Mastery
Concepting, Design, Animation, Production, Ideation, Copywriting, Mixed Media, Brand Identity, Print, Key Art, UX/UI, CG, 3D, VFX, Live Action, Editorial, Experiential, Social Content, Digital Activations, OOH, Large Formats, Toolkits.
The Work
Graphika Manila
We went bananas for this one! Bringing our love for cel animation, seamless transitions, and handcrafted effects to the forefront, we crafted a pure celebration of motion—bold, dynamic, and unapologetically fun. Inspired by all the colors that make Graphika the best conference in Asia, with a touch of whimsy from pigs, owls, astronauts, beetles, and bunnies, this one moves!
“Bad Dreams turn into something fun! Also, we hung out with Murakami!”
Apple
For our friends at Apple, we crafted 30 heart-shaped idents to build a modular animation library. The result? A toolkit of weekly spots for the Games section of the App Store—each one fresh, fun, and ready to play.
“One Heart = 30 Animations Toolkit”
Yay!Sphere - Cheetos
Our work lit up the biggest canvas on Earth, the Sphere in Las Vegas.
We trapped Chester Cheetos inside that massive dome, and he looked so freaking good that we couldn’t resist… we downed 10 bags of Cheetos before the project even wrapped.
“Chester Cheetos for the win.”
All of us @ State.Afeela
To introduce Afeela, we built a bold cel-animated world designed to make the car look as smart as it actually is. By blending live-action footage with handcrafted animation, we created a series of spots that feel premium, functional, and confidently forward-looking.
Audible
We Reinvented our Design and Animation life for this awesome assignment for Audible. We put out our paper skills and designed a spot we could do in CG with a paper-ly vibe.
Our own wheels: Reinvented.
Betterment
“A slick 3D world makes the world a better world.”
Everyone.Google - Life Unfolds
We tried to fold every single object in this project with our pals at WTBR and Google to portray the brilliant mind of Nobuyuki Yamaga, a traditional Japanese origami artist. His unique approach to making beautiful origami while dealing with blindness is a real inspiration to all of us.
Chrome
For Chrome, the work blends live action with a bold graphic layer that interacts directly with the scene. Color, shape, and motion guide attention and connect moments, while staying rooted in Google’s recognizable palette and design language.
Google Pixel 9
We busted out all our top-tier hand gestures (think: finger guns and dramatic pointing) for the Google Pixel 9 After Party. Oh, and yeah, we threw in a phone—because apparently, that’s important. Big love to the creative geniuses at Ogilvy NY for making sure we didn’t just stop at jazz hands!
“Three Weeks? What?”
Every ProducerGoogle Gemini Flow
For Gemini Flow, the work turns complex AI processes into something visual and easy to follow. Motion, connections, and flow-based layouts map how ideas move and evolve, making it feel closer to sketching than prompting. Still powered by AI, just a bit easier on the brain.
Japan Airlines
We dreamed so high that we reached Japan's most beautiful places. We go where our dreams go, across the globe and back.
Netflix Animation
Every animation studio has its signature opening move. Some use hopping lamps. Others have castles.
We got to help Netflix Animation Studios make something that was all their own.
Superhuman AI
This spot for our friends at Superhuman + Grammarly moves like someone who’s already cleared their inbox. Fast, intentional, no wasted motion. With AI handling the noise, the story wasn’t about email overlords, it was about what happens when they finally back off.
Dell
A polished mix of live action and motion built around the feel of the XPS line. Clean compositions, subtle transitions, and graphic overlays keep the focus on performance while giving the piece a more expressive edge.
The work also expands into social and toolkit assets, keeping the campaign consistent across different formats. Currently airing during the NBA Playoffs, which means our transitions are technically getting more screen time than some benches.
Frost
We smiled, waved and said hello to all the people involved on this project for the whole duration of the project. Frost inspired us since day one.
Slack
When Slack reached out to us, we shared overenthusiastic emojis and our best GIFs...in Slack. So we made Slack with Slack on Slack.
“A project for Slack, about Slack, done with Slack.”
Alex G, EP.Riot Masters Madrid
Four styles, four regions, four different artists—one vibe. This was a true Global collab with artists and talent around the globe that went far beyond just sharing files on Dropbox. We poured our hearts into this 360 campaign, collaborating with the talented team at Riot. When we say 360, we mean it. Everything from the Hero spot, key art, visualizers, and full design package to the sign that indicates the restrooms, each aspect was designed to immerse you in the world of Valorant. (Big shout out to Google Translate!)
Nickelodeon KCA
We partnered with Nickelodeon to build a visual system for the Kids’ Choice Awards fun, fast, and built for live TV chaos.
"The Toolkit" delivered modular backgrounds, icons, text, and slime, ready to mix, match, and render in record time without losing creativity.
“A full on toolkit for all the things.”
We did it!Muscles & Mayhem
On this one we learned all about crushed knees, broken ribs and torn muscles. And spandex. Oh, and nipple surgery. Traumatizing? Not as much as the real American Gladiators experience back in the ’90s.
We’re thrilled to re-unite with Campfire and directors Jared Hess (Napoleon Dynamite, Nacho Libre) and Tony Vainuku (Untold, In Football We Trust) to create in-story animations and archival recreations for the new Netflix doc series #MusclesandMayhem.
We also designed the main titles, completing a full-spectrum visual package with a POV-driven opening that translates the physicality and spectacle of American Gladiators into a stylized visual language.
“We wanted to get into the details of what happened behind the scenes. It was heartbreaking, hilarious and riveting all wrapped up into one.”
Jared Hess, Director“A legendary show deserves a legendary open title.”
Alex Gorodetzki, Executive ProducerPlayers Main Titles
Created for the Players series, the main title keeps things simple on purpose. Bold color, clean shapes, no extra noise. Everything moves through seamless transitions because hard cuts felt like too much effort.
Google Play Games
A platform with endless personalities needs more than a template.
For Google Play Games, we built a scalable creative system that stayed consistent at its core while flexing to transform for every title it touched. One structure. Many identities.
Panini | Patrick Mahomes
Panini America partnered with Patrick Mahomes to launch an exclusive line of autographed trading cards for the 2025 NFL season.
To help kick off the hype, they brought us to spotlight Mahomes and get some of Panini’s most iconic card designs to life with bold, animated flair.
When Mahomes signs, magic happens, and we ensured the keyframes did too.
“Collectible Cards, Mahomes, Mixed Media? Say no more.”
StateProject Backboard
We love the magic that happens when animation and live-action come together. It takes storytelling to a whole new level—full of energy, movement, and straight-up highlight-reel creativity.
And when sports enter the mix? That’s when we really start heating up. Think NBA Jam—raw streetball energy meets illustrated flair, unlocking moments that are straight-up boomshakalaka!
Unspeakable World
Our message to the world through Alan Watts' voice.
Nestlé | Natural Bliss
A fully built universe designed to feel unexplainably blissful. ☁️
For Nestlé's Natural Bliss, State developed a campaign that moves between grounded, awkward humor and surreal, dreamlike flavor worlds. Across four TV spots and ten social films, the work blends live action with immersive cloudscapes filled with visual taste cues.
Sonic
Bright colors, fast motion, and playful transitions built around the over-the-top energy of the refreshers campaign. The visuals lean into exaggeration, turning ingredients, splashes, and product moments into part of the action.
Everything moves with a sense of momentum and fun. Somewhere between a drink ad and a sugar rush.
Contact
Alex Gorodetzki
Contact
Pablo Requejo
