We are STATE, and we've been helping agencies and brands bring ideas to life through design, animation, live action, and scalable motion systems.
Over the years, we've partnered with Google, Netflix, Bloomberg, Apple, and VML NY (working on spots for Nestlé and Dell), creating everything from brand campaigns and product launches to broadcast packages, social content, live experiences, and motion systems that scale across every touchpoint.
We'd love the opportunity to support the VML Chicago team as an extension of your creative department. Some of our favorite collaborations happen when we're brought in early to help shape the motion language behind a campaign, then carry it through production across film, digital, social, OOH, and whatever comes next. We pride ourselves on being flexible partners who can jump into existing workflows, collaborate closely with agency teams, and help great ideas move.
The Mastery
Concepting, Design, Animation, Production, Ideation, Motion Systems, Copywriting, Mixed Media, Print, Key Art, UX/UI, CG, 3D, VFX, Live Action, Editorial, Experiential, Social Content, Digital Activations, OOH, Large Formats, Toolkits.
The Work
Earnin
For EarnIn's credit card launch, we produced the live-action shoot and developed a motion system that could support product films, graphic moments, and brand storytelling. Typography, numbers, and motion become the core building blocks, giving the work a rhythm that feels analytical without losing its human side.
Google Play Games
For Google Play Games, we built a scalable creative system that stayed consistent at its core while flexing to transform for every title it touched.
Over a year, State delivered a 14-spot commercial/social campaign along with a robust CMS system enabling Google to create 80% completed bespoke content for future games.
One structure. Many identities.
Gusto
Not a one-and-done kinda project. With Gusto, we’ve built a modular motion ecosystem: different stories, same world. A brand voice that’s fresh, expressive, and unmistakably Gusto.
“Working on multiple projects together creates more trust in the collaboration, making the decision-making even faster.”
Javier Vivas, Producer @State
By designing a cohesive set of icons and a tightly controlled color palette, we created a brand language that could scale effortlessly across multiple projects: maintaining consistency while allowing each application to feel purposeful and distinct.
Apple
For our friends at Apple, we crafted 30 heart-shaped idents to build a modular animation library. The result? A toolkit of weekly spots for the Games section of the App Store. Each one fresh, fun, and ready to play.
“One Heart = 30 Animations Toolkit”
Yay!Slack
When Slack reached out to us, we shared overenthusiastic emojis and our best GIFs...in Slack. So we made Slack with Slack on Slack.
“A project for Slack, about Slack, done with Slack.”
Alex G, EP.Nickelodeon KCA
We partnered with Nickelodeon to build a visual system for the Kids’ Choice Awards fun, fast, and built for live TV chaos.
"The Toolkit" delivered modular backgrounds, icons, text, and slime, ready to mix, match, and render in record time without losing creativity.
The work went on to earn a Gold Telly Award, proving that a little slime can go a long way.
“A full on toolkit for all the things.”
We did it!Superhuman AI
This spot for Superhuman + Grammarly moves like someone who’s already cleared their inbox—fast, intentional, no wasted motion. With AI handling the noise, we let motion do the talking: tight edits, bold type, and UI moments that move at inbox-zero speed.
The collaboration has grown into an ongoing partnership, where we've developed a scalable motion framework that continues to evolve across the brand. From explainers and product storytelling to landing pages and brand films, the system keeps everything moving with the same speed, clarity, and personality.
Google Gemini
Our work with Google Gemini has grown into an evolving motion system that supports the brand across product launches, explainers, and AI-first storytelling. From Learning Coach to Workspace and entrepreneurial use cases, each film introduces a different capability while feeling unmistakably part of the same visual language.
The system blends UI, typography, and motion into a toolkit that keeps pace with one of Google's fastest-evolving products.
This was a 2+ year engagement with over 100+ pieces of content delivered
Betterment
After working with Betterment for several years and across multiple campaigns, we’ve developed a mixed-media approach that blends live action, stock footage, illustration, and animation into a flexible visual language. Each story lives in its own world while still feeling unmistakably Betterment.
The system continues to evolve across product launches, seasonal campaigns, and brand storytelling, from tax season and cash reserve to everyday investing, long-term savings, and financial planning. Each piece tackles a different topic while staying rooted in the same visual language.
Seeing our illustrations take over Betterment's headquarters in New York was a pretty rewarding reminder that the system had grown beyond campaigns. It had become part of the brand's everyday environment.
Google Pixel 9
We busted out all our top-tier hand gestures (think: finger guns and dramatic pointing) for the Google Pixel 9 After Party. Oh, and yeah, we threw in a phone—because apparently, that’s important. Big love to the creative geniuses at Ogilvy NY for making sure we didn’t just stop at jazz hands!
“In 3 total weeks we designed a visual toolkit to deliver a commercial campaign, run of show graphic toolkit, promo toolkit, and a whole lot of fun.”
Contact
Alex Gorodetzki
Contact
Pablo Requejo
