LeBron: King Approved
Beats by Dre
- 2D Animation
- Cel Animation
- Character Animation
- Illustration
Those Powerbeats headphones? Approved by King James himself. So feel free to sport them while you exercise. Did you know animating people working out burns a lot of calories? It’s science. Don’t look it up.
Character Development
Design Exploration
We thought it would be cool to try out a limited color palette to help draw the viewer's focus.
Plus, we love the Lakers, so take that purple, please. :)
>
“LeBron had to sign off on his likeness. It felt surreal. ”
Marcel Ziul, Creative Director
Show Credits ❯
Director | Creative Director
- Marcel Ziul
Head of Production
- Meredith Cherniack
Executive Producer
- Alex dos Santos
Producer
- Krissy Estrada
Coordinator
- Ray Freedman
Design
- Tuna Bora
- Ceci Fletcher
Animation
- Lucho Suarez
- Luis Vilani
- Matt Lupo
Cel
- Andre Dias
- Guilherme Gurian
- Ryan Boyes
- Julio Prazeres
- Numecaniq
- Lyuben Dimitrov
- Oliver Wee
Storyboards
- Vince Wei Lee
