The Story of Solo Pro

Beats by Dre

  • 2D Animation
  • Cel Animation
  • Character Animation
  • Illustration
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Crafting top-notch headphones? Yeah, its basically rocket science - if rockets were suppose to have sick bass drops instead of, you know, going to space. From aerospace to musical cosmos, we shared Christy’s journey of how Beats’ Solo Pro headphones were created. 

We don’t really get all the physics mumbo-jumbo, but hey, we’ve got you on sleek design. 

Character Development

Design Exploration

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“Solo Pro was designed by a former NASA Designer. It blew our minds.”

Marcel Ziul, Creative Director

The challenge was to make a different spot from Lebron's spot. We had to go flat, no textures at all.

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“Lucho is the king”

Everyone

Show Credits

Executive Creative Director

Marcel Ziul

Executive Producer

Alex dos Santos

Creative Director

Lucho Suarez

Head of Production

Meredith Cherniack

Producer

Krissy Estrada

Associate Producer

Soluane Thomas

Coordinator

Ray Freedman

Design

Mayumi Takahashi
Ceci Fletcher
Janice Chang
Julia Simas
Nataly Menjivar
Claudio Araos Marincovic
Donghyun
Leandro Alzate
Ana Cezeta
Carolina Carballo
Arpine Alexanian
Siwan Seok
Kevin Kim
Matt Chinworth

Cel Animation

Andre Dias
Guilherme Gurian
Fernanda Bermejo
Matt Everton

2D Animation

Luis Vilani
Ricardo Perosa

3D Animation

Lamek Felix

Storyboards

Vince Wei