The Story of Solo Pro

Beats by Dre

  • 2D Animation
  • Cel Animation
  • Character Animation
  • Illustration
Play Video

Crafting top-notch headphones? Yeah, its basically rocket science - if rockets were suppose to have sick bass drops instead of, you know, going to space. From aerospace to musical cosmos, we shared Christy’s journey of how Beats’ Solo Pro headphones were created. 

We don’t really get all the physics mumbo-jumbo, but hey, we’ve got you on sleek design. 

Character Development

Design Exploration

>

“Solo Pro was designed by a former NASA Designer. It blew our minds.”

Marcel Ziul, Creative Director

The challenge was to make a different spot from Lebron's spot. We had to go flat, no textures at all.

>

“Lucho is the king”

Everyone