Cash Reserve
Betterment
Betterment, our favorite financial app, brought us an exciting challenge: a brand spot designed specifically for tax season. Our creative approach? A dynamic mixed-media piece that unfolds across two distinct worlds: Your Everyday Life and the Betterment Investment World.
Imagine this: while you go about your daily activities—grabbing coffee, working, relaxing—there’s a vibrant, 3D miniature world bustling alongside you. Tiny construction workers are diligently building, optimizing, and managing your investments seamlessly in the Betterment Investment World.
Storytelling Strategy
To reinforce this visual metaphor, we strategically developed a cohesive design system grounded in Betterment's own UI, seamlessly integrating recognizable interface elements into the miniature world, and outfitting our tiny workers with distinctive, branded uniforms.
Stock Research
Careful curation and extensive research were conducted to source premium stock footage that perfectly aligns with and enhances the narrative of the script.
Design Development
“A slick 3D world makes the world a better world.”
Every, one.Show Credits ❯
Executive Creative Director
Marcel ZiulCreative Director
Lucho SuarezExecutive Producer
Alex GorodetzkiHead of Production
Addie StevensonProducer
Javier VivasAssociate Producer
Soluane ThomasGeneral Manager
Tais MarceloResources
Carolina BriguglioVO Talent
Sarah WarrenStoryboards
Helton Mattei3D Design
Josefina LlanoFlor Tasso
3D Character Design
Josemar Queiroz2D Design Support
Erika Morales2D Animation
Daniel AzevedoDeco Daviola
Gabriel Felix
Gustavo Torres
3D Animation
Germano MombachSaulo Carvalho
Cesar Barbosa
Arturo Echeverria
Andre Holzmeister
3D Character Animation
Henrique MontanariCompositing
Daniel AzevedoFootage Support
Estevão MeneguzzoAudio
MakeSound:Josh Falcon
Jason Powers
