You and Your Money
Betterment
- 2D Animation
- 3D Animation
- Cel Animation
- Character Animation
- Live Action
- Mixed Media
If your money were a character, what would it look like? Ours is a bold muscular multitasker.
We rolled our sleeves up to make tax season fun like cel, crisp like 3D, clear like kinetic type and simply better. Like Betterment.
Design Exploration
Betterment had a vision of a mixed-media campaign. Before diving headfirst into the task, we asked about the demographics. Then, we realized that all we had to do was make a spot that communicated to ourselves. That immediate connection with the product is key to a successful output.
Show Credits ❯
Executive Creative Director
- Marcel Ziul
Executive Producer
- Alex Gorodetzki
Creative Directors
- Luis “Lucho” Suarez
- Marcel Ziul
Head of Production
- Jennifer Chavarria
Producer
- Javier Vivas
Associate Producer
- Soluane Thomas
Design
- Matheus Costa
- Flor Tasso
- Danil Tabacari
- Lucas Pereira
- Yelim Lee
Illustration
- Matheus Costa
Cel Animation
- Andre Dias
- Welington Rosa
- Deco Daviola
- Ryan Bird
2D Animation
- Ricardo Perosa
- Caique Oliveira
- Luis Vilani
3D Animation
- Cesar Barbosa
- Renan Santa Terra
- Ian Homan
Storyboards
- Emily Hsu
Stock Footage Puller
- Estevão Meneguzzo
- Beatriz Silva Ribeiro
Audio
- MakeSound
Voice-Over Artist
- Sarah Warren
