State Labs
The Cup of Bad Data
- 2D Animation
- AI
- Cel Animation
- Character Animation
- Graphics Package
- Motion Design
Built as an AI-powered content system, the experience transforms live World Cup statistics into customizable social content. Users can select a match, choose a stat, generate a visual treatment, and instantly create videos designed to spark conversation.
The project became a test bed for a different kind of content engine. One where live data, evolving stories, and audience participation all feed the same system.
Character Transitions
Custom Statistics
“Data gives you the facts. Humans bring the drama. You need both.”
Marcel Ziul, Chief Chaos OfficerData Evolution
As new matches are played and new narratives emerged, the content evolves with them.
For brands sitting on live data, changing inventories, product ecosystems, rankings, results, or cultural moments, the opportunity extends far beyond a single campaign.
The toolkit becomes the campaign. The content stays current. And every new data point becomes another reason to engage.
The Social Feed
Try it yourself → https://the-bad-data.com
Show Credits ❯
Executive Creative Director
Marcel ZiulStudio Manager / Partner
Tais MarceloExecutive Producer
Alex GorodetzkiCreative Director/Technologist
Lucho SuarezHead of Production
Addie StevensonHead of Marketing Ops
Krissy EstradaProducer
Gabriela LealDesign
Cezar AraiErika Morales
Cel Animation
Andre DiasDeco Daviola
2D Animation
Ricardo PerosaLarissa Teixeira
Luis Vilani
Audio
Louis Weeks