Disney+ Taylor Swift

Disney+ Ident

Taylor Swift

3D Animation
Art Direction
Identity
Logo Animation

For Taylor Swift’s new doc series, we partnered with our friends at Disney+ on a teaser that included a detail fans would recognize instantly. If you know, you know. And the Swifties? They know.

Development

As part of our R&D, we developed motion simulations inspired by the parachute effects used in Taylor Swift’s tour. These tests helped us study airflow, fabric behavior, and controlled drift to inform a more expressive and dynamic motion language.

“Lots of R&D to get that cloth looking sweet.”

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Show Credits ❯

Executive Creative Director

Marcel Ziul

Executive Producer

Alex Gorodetzki

Creative Director

André Holzmeister

Head of Production

Addie Stevenson

Producer

Liza Tugangui

Design

Helton Mattei
Thiago de Sul
Felipe Zentil
Estevan Silveira

Look Dev, Light & Render

Thiago de Sul

3D Simulation

José Mauro Lobão

Compositing

Luis Vilani