Not Just A Card
EarnIn
- 2D Animation
- Art Direction
- Mixed Media
- Motion Design
- Typography
As brands grow, consistency gets harder. Earnin needed a system for commercial campaigns that could scale without losing what made the brand recognizable.
We built a design system for a campaign that turned typography, motion, color, and pattern into a shared visual language.
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“We weren't designing assets. We were designing a way of making decisions. Once that was in place, everything else moved faster.”
Lucho Suarez, Creative DirectorDesign System Development
Instead of creating isolated assets, we created rules for expression, making every future campaign faster to produce, easier to scale, and very Earnin.
Giving Earnin's internal team the ability to produce on-brand work without a brief for every decision.
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“The best design systems disappear. You stop noticing the rules and start noticing how effortlessly the brand moves.”
Siwan Seok, Associate Creative DirectorShow Credits ❯
Executive Creative Director
Marcel ZiulExecutive Producer
Alex GorodetzkiCreative Director
Lucho SuarezAssociate Creative Director
Siwan SeokHead of Production
Addie StevensonAudio
CypheraudioProducer
Liza TuganguiDesigners
Flor TassoErika Morales
Cezar Arai
2D Animation
Luis VilaniRicardo Perosa
Daniel Duda
Fernando Jurado
Rafael Morinaga
Pato Molina
Larissa Teixeira
Compositing
Ricardo Perosa