“Hey Googlers! It’s been a minute since we teamed up, and honestly—we’ve been itching to get the crew back together. In the meantime, here’s a mix of fresh updates and some classics we made side by side. Let’s make some noise again. 😎”
Your friends @ State
The Latest
Graphika Manila
We went bananas for this one! Bringing our love for cel animation, seamless transitions, and handcrafted effects to the forefront, we crafted a pure celebration of motion—bold, dynamic, and unapologetically fun. Inspired by all the colors that make Graphika the best conference in Asia, with a touch of whimsy from pigs, owls, astronauts, beetles, and bunnies, this one moves!
“Bad Dreams turn into something fun! Also, we hung out with Murakami! ”
Apple
For our friends at Apple, we crafted 30 heart-shaped idents to build a modular animation library. The result? A toolkit of weekly spots for the Games section of the App Store—each one fresh, fun, and ready to play.
“One Heart = 30 Animations Toolkit”
Yay!Ground up
We love the magic that happens when animation and live-action come together. It takes storytelling to a whole new level—full of energy, movement, and straight-up highlight-reel creativity.
And when sports enter the mix? That’s when we really start heating up. Think NBA Jam—raw streetball energy meets illustrated flair, unlocking moments that are straight-up boomshakalaka!
“Working with a Purpose + Renovating Public Basketball Courts ”
Yay!State x Google = ❤️
Google Pixel 9
We busted out all our top-tier hand gestures (think: finger guns and dramatic pointing) for the Google Pixel 9 After Party. Oh, and yeah, we threw in a phone—because apparently, that’s important. Big love to the creative geniuses at Ogilvy NY for making sure we didn’t just stop at jazz hands!
“Three Weeks? What?”
Every ProducerBlack-Owned Friday
The legendary Wyclef Jean is here to bring the good vibes with this #BlackOwnedFriday jingle for his favorite Black-owned Business in Jersey City: Vibez Juice & Vegan Cafe. Vibez is a high-end Juice Bar & 100% Vegan Cafe serving up delicious, innovative, healthy and soulful vegan food.
“All the good vibes at Vibez Juice Cafe”
Wyclef JeanWe made some noise and helped small businesses along with Google and BBH. That's what matters the most. Here's our case study.
#BlackOwnedFriday shares the stories of Black-owned businesses, highlights the resources available through Google and the U.S. Black Chambers’ ByBlack directory, and encourages followers to share their favorite Black-owned businesses on social.
Google - Life Unfolds
We tried to fold every single object in this project with our pals at WTBR and Google to portray the brilliant mind of Nobuyuki Yamaga, a traditional Japanese origami artist. His unique approach to making beautiful origami while dealing with blindness is a real inspiration to all of us.
Google Cloud
“A tasty little animation sizzle we put together from a Google Cloud project with Eleven Inc. ”
:)Netflix . Gladiators
On this one we learned all about crushed knees, broken ribs and torn muscles. And spandex. Oh, and nipple surgery. Traumatizing? Not as much as the real American Gladiators experience back in the ’90s. We were thrilled to re-unite with Campfire and directors Jared Hess (Napoleon Dynamite, Nacho Libre) and Tony Vainuku (Untold, In Football We Trust) to create in-story animations and archival recreations for the new Netflix doc series #MusclesandMayhem.
“Over 45 minutes of animation. We made it happen.”
UsRiot . Masters Madrid
Four styles, four regions, four different artists—one vibe. This was a true Global collab with artists and talent around the globe that went far beyond just sharing files on Dropbox. We poured our hearts into this 360 campaign, collaborating with the talented team at Riot. When we say 360, we mean it. Everything from the Hero spot, key art, visualizers, and full design package to the sign that indicates the restrooms, each aspect was designed to immerse you in the world of Valorant. (Big shout out to Google Translate!)
Audible . Kevin Hart
Audible asked us to personify Kevin Hart’s Monsters for his new audiobook. We went all in to portray each of these monsters. But the biggest challenge was to keep our chuckles to ourselves while shooting with Kevin.
“We direct celebrities, yes!”
Alex G, EPStar Trek
Beam aboard our creative cosmos for Paramount+’s Strange New Worlds! Our team boldly ventured where no designer has gone before, conjuring up an array of diverse worlds that would make even Kliggons jealous. Turning our sci-fi dreams into warp-speed reality.
Unspeakable World
Our message to the world through Alan Watts' voice.
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Alex Gorodetzki
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Nikki Ferrara
