Google Play Games

Google

2D Animation
3D Animation
Art Direction
Editorial
Gaming
Logo Animation
Typography

A platform with endless personalities needs more than a template.

For Google Play Games, we built a scalable creative system that stayed consistent at its core while flexing to transform for every title it touched. One structure. Many identities.

Design Development

We treated the logo like it was playable. It’s layered. It’s nuanced. It can handle a little chaos. Just like the games.

Toolkit

What launched was only part of it. Under the hood, there was a flexible toolkit engineered for scale and rapid versioning, keeping the system moving as fast as the lineup.

“We built it so well, even we couldn’t break it.”

Lucho Suarez, Creative Director

Show Credits ❯

Executive Creative Director

Marcel Ziul

Executive Producer

Alex Gorodetzki

Creative Director

Lucho Suarez

Head of Production

Addie Stevenson

Producer

Liza Tugangui

Design

Karen Nakada
Paula Vidal
Erika Morales
Flor Tasso
Josefina Llano
Paul McMahon
David Mallen

2D Animation

Daniel Duda
Luis Vilani
Rafael Morinaga
Ricardo Mendes
Adelir Boeira
Hyeonbin Kim
Anderson Alves
Gabriel Felix

3D Animation

Jonah Hall
Tyler Heacox
Mauro Borba
Thiago Barros

Compositing

Luis Vilani
Rafael Morinaga
Daniel Duda
Ricardo Mendes
Larissa Teixeira