Gusto

Case Study

2D Animation
Cel Animation
Character Animation
Editorial
Graphics Package
Identity
Illustration

Gusto isn’t a one-and-done kind of client and we wouldn’t have it any other way. Across multiple projects, we’ve built a shared visual language that evolves without losing the plot. Different stories, same world. Each new spot sharpened the last, grounded in trust, honesty, and a willingness to push ideas further. The result: a unified brand voice that feels fresh, expressive, and unmistakably Gusto.

“Working on multiple projects together creates more trust in the collaboration, making the decision-making even faster.”

Javier, Producer

Character Development

Visual Development

By designing a cohesive set of icons and a tightly controlled color palette, we created a brand language that could scale effortlessly across multiple projects: maintaining consistency while allowing each application to feel purposeful and distinct.

“We leaned into icons, color, and repetition to build a system that could flex across everything.”

State

Gradients

This series focused on gradients: bringing softness, movement, and cohesion to the system in a way that still felt flexible.

Testimonial Commercial

Our relationship with Gusto gave us a rare chance to be more than designers: we became storytellers on camera. As actual Gusto users, we shared what we love about the product, helped produce and shoot the piece, and watched it take shape into a national commercial.

“They asked for a testimonial. We accidentally booked a national commercial.”

Tais, Studio Manager

Show Credits ❯

Executive Creative Director

Marcel Ziul

Creative Director

Lucho Suarez

Art Director

Siwan Seok

Executive Producer

Alex Gorodetzki
Jennifer Chavarria

Head of Production

Addie Stevenson
Amy Russo

Producers

Javier Vivas

Storyboards

Gabriel Franklin

Illustration

Matheus Costa
Brayden Kowalczuk
Cadu Blanco

Design

Matheus Costa
Flor Tasso
Erika Morales
Cadu Blanco
Brayden Kowalczuk
Helton Mattei

Cel Animation

Aleksander Saharovsky
Deco Daviola
Andre Dias
Welington Rosa
Jesus Gutierrez
André Ruivo
Guilherme Gurian

2D Animation

Ricardo Perosa
Luis Vilani
Gustavo Torres
Jeremie Carreon
Daniel Azevedo
Gabriel Felix
Beto Prado
Fernando Jurado
Deco Daviola
Daniel Duda
Gabriel Dalmaso
Adelir Boeira

Compositing Lead

Ricardo Perosa

Compositing

Daniel Duda
Deco Daviola

Footage Research

Estevão Meneguzzo

Audio - MakeSound

Josh Falcon
Jason Powers

Stock Music - Bulletproof Bear

Jason Moss

Testimonial Credits

Live-Action Producer

Krissy Estrada

Director of Photography

Jeremy Lynch

Talent

Tais Marcelo
Javier Vivas
Lucho Suarez
Soluane Thomas
Krissy Estrada
Ricardo Arashiro

Hair & Make Up

Randi Mavestrand

Sound

Todd MacMillan

Camera Assistant

Silas Lynch