USA Sports
Premier League
- 2D Animation
- 3D Animation
- Art Direction
- Graphic Design
- Graphics Package
- Identity
- Motion Design
Football already comes with a visual language.
Jerseys. Shields. Cities. Stadiums. Nicknames. Years of history packed into details supporters recognize instantly. That became the starting point for a new Premier League toolkit for USA Network.
Design Development
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“We built a flexible system around the culture of the game, mixing bold typography, photography, motion, and club-specific details with a more editorial approach.”
Motion Systems Development
Every team gets its own character within the larger system. City references, founding years, nicknames, colors, symbols, and Easter eggs give supporters something familiar to find in the work.
All designed to evolve across teams, matchups, and seasons without losing the thread.
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“Turns out being very into football is occasionally useful at work.”
Lucho Suarez, Creative DirectorShow Credits ❯
Executive Creative Director
Marcel ZiulStudio Manager / Partner
Tais MarceloExecutive Producer
Alex GorodetzkiCreative Director
Lucho SuarezHead of Production
Addie StevensonProducer
Javier Vivas2D Design
Bruna ImaiErika Morales
Flor Tasso
2D Design Support
Cezar Arai3D Design
Lucas AlmeidaFlor Tasso
2D Animation
Ricardo PerosaGabriel Felix
Luis Vilani
2D Animation Support
Larissa TeixeiraFernando Jurado
Deco Daviola
3D Animation
Lucas AlmeidaRenan Santa Terra
Thiago Barros
