Four styles, four regions, and four different artists—one vibe. This is a true Global collab with artists and talent around the globe that went beyond just sharing files on Dropbox. Thanks to Google Translate! :)
We poured our hearts into this 360 campaign, collaborating with the talented team at Riot. When we say 360, we mean it. From the Main Spot to Keyart, Visualizers, Full Design Package to the sign that indicates the restrooms, every aspect is designed to immerse you in the world of Valorant.
It was all a combination of multiple disciplines like 3D, 2D and traditional animation. The R&D phase took quite some time, but at the end we had to try to get to the final look.