VML Natural Bliss

Unexplainably Blissful

natural bliss

2D Animation
3D Animation
Cel Animation
Editorial
Live Action
Mixed Media
Motion Design
VFX

A fully built universe designed to feel unexplainably blissful. ☁️

For Natural Bliss, State developed a campaign that moves between grounded, awkward humor and surreal, dreamlike flavor worlds. Across four TV spots and ten social films, the work blends live action with immersive cloudscapes filled with visual taste cues.

Development

Led end to end by STATE, the campaign brings together strategy, creative, live action, and immersive 3D world-building into one cohesive system, created alongside Autonomy and Future Craft as production partners.

A flexible platform designed to stretch across formats while holding a singular tone.

The social campaign expands the world further, using short-form films and flavor-driven visuals to extend the tone and storytelling across digital channels.

Five fully realized 3D flavor universes, from Vanilla to Pistachio, extend seamlessly beyond the live-action world into magical environments where even the Unicow, a photo-real cow with a unicorn horn, feels perfectly at home.

Show Credits ❯

Client:

VML + Natural Bliss

Managing Studio:

State

Live Action Production:

Future Craft

Unicow, VFX, and Post Production:

Autonomy

Editorial:

Rooster

Color:

Royal Muster

Audio:

Design & Animation: State

Executive Creative Director:

Marcel Ziul

Studio Manager / Partner:

Tais Marcelo

Executive Producer:

Alex Gorodetzki

Head of Production:

Addie Stevenson

Producer:

Liza Tugangui
Lauren Alvarez
Addie Stevenson

2D Design:

Helton Mattei
Tiago Calliari

3D Design/Look Dev Lead:

Lucas Almeida

Technical Lead

Wallan Oliveira

3D Design/Look Dev:

Josemar Queiroz
Moises Gomes
Lucas Lira

3D Animation

Kawe de Sa
Marcos Leite

Simulations:

Moises Gomes
Jose Mauro Lobao

3D Tracking/Stabilizing/Clean Up:

Lucas Coutinho
Magno Borgo
Isaac Buzzola

Cel Animation:

Andre Dias

Comp/2D Animation:

Luis Vilani
Ricardo Perosa
Beto Prado
Deco Daviola
Larissa Teixeira

Assistant Editor:

Shawn Bean
Luca Cunial

Storyboards:

Vince Lee